Securing media coverage is a significant component of all of our campaigns. Because of the diverse group of clients we work with, we have strong relationships with key features, tech, lifestyle, entertainment, food, travel, and business editors on local and national levels.

We execute social media campaigns that engage our clients’ audiences and ultimately broaden their reach. And by talking with—not at—these audiences, we help our clients to convey their brand’s personalities in authentic ways, build communities and, over time, develop influence and trust.

From high-profile product launches to intimate dinner parties with top-tier journalists, we plan events that generate awareness for our clients’ brands and introduce them to the marketplace in memorable ways. And while we love a great party as much as anyone, we’re also protective of our clients’ budgets and always consider the value of the event to the overall campaign.

We help brands develop authentic influencer communities.  Over the years, we’ve built relationships with a wide range of influencers who not only attend/post our events and participate in our activations, but also trust our opinion of what’s newsworthy and interesting.  We regularly tap into this network to help spread our clients’ messages and reinforce a particular brand aesthetic.

We always consider the big picture—the brand. Every time we call a journalist with a story idea or write a blog post or tweet on a client’s behalf, we make sure we’re keeping with the larger narrative of the brand. And we particularly love being a part of the brand-defining process, helping our clients to shape their identities verbally and visually.

We create strategies that are designed to maximize the impact of the message in a way that’s authentic to the brand and memorable to the audience. Whether its print or digital ads, or outdoor signage, we stay focused on reinforcing your message, and either telling consumers why they will love your brand, or reminding them why they already do.